Marketing communications Master Assignment Example | Topics and Well Written Essays - 2500 words

Marketing communications Master - Assignment Example Smith and Nephew is a one of the famous names in health care services. They are proven leaders having three main business units located across the globe offering specialized services in the orthopaedic ,endoscopy and advanced wound management and Reconstruction and trauma. Together as a single business unit, Smith and Nephew offer around 1000 different product ranges. Smith and Nephew is considered as powerful leader in advanced wound management and arthroscopy. Smith and Nephew operate in 32 countries across the globe with the turnover of $3.8 billion pertaining to annual sales. For many decades, Smith & Nephew has produced many advanced devices for all the health care professionals with the help of a premium technology which helps the hospital staff and other surgeons to provide a quick and economical treatment. The advantage of Smith and Nephew is the effective use of ageing demographics and increasing the life span of patients with the ability on technology .Technical equipment helps in rapid recovery from surgery and also to improve the mobility for effective health care design. Objective The objective of the marketing report is to run a communication campaign for Smith and Nephew regarding the announcement of the computer assisted surgery development agreement between Smith and Nephew orthopaedic and Brain Lab. The objectives of the communication planning will be Informing the customer on the latest computer assisted surgery Reminding the customer on the communications campaign Finally persuading the customer to view a demo or lecture on the technical advantages of the computer assisted surgery. The schematic diagram of a communication campaign given below also validates our choice of objectives Source:" Marketing Principles and Perspectives",Bearden,Ingram ,Chapter 16,page 5,,5th edition ,TataMc grw hill publication Steps involved in planning a communication campaign Source : ICFAI Management Journal First step is to identify the target audience If there is more number of target audiences, then we have to prioritize the order which is important for sustainability. Objectives framed for the communication campaign Selection of various messages and rechecks if there is more avenue or scope for the message communication. Choice of media Production of media materials like tapes, ribbon etc .Promotional kits should be used in media materials Formulation of Strategy plan and implementation of the same Evaluation to test the effectiveness of implementation of strategy focused. Analyze and decide on the communication strategies for future benefits. Next step will be design an effective work plan for communication process .The work plan strategy involved allocation of practical resources to facilitate the communications campaign It is important to devise work plan on the basis of the communica

Emergency Management (How has modern technology improved emergency Research Paper

Emergency Management (How has modern technology improved emergency response capabilities and how will this technology impact or improve future emergency response operations) - Research Paper Example The software development process is focused on developing methods to generate high resolution fused data studies to create three-dimensional product view among other features for correct forecasting, generating accurate weather alerts, which is just one of the various features of software development. The future promises new technological improvements on emergency communication in the times of disaster. Technological advancements also offer new challenges to apply new innovations in the current Department of Homeland Security (DHS) programs. The ongoing communication programs need to be revised for assimilating future additions of modern technology. Cyber Security & Communications (CS&C) has always played a leading part in the overall security of the nation’s 18 important infrastructure divisions under Homeland Security President Directive-7 (HSPD-7). CS&C is behind all the government communications programs related to priority services such as GETS, which is a White House initiated emergency telecommunications service, offering communications support to all government and non-government missions Emergencies are not a new phenomenon in the contemporary as well as the previous world. Everyone existing in any part of world has experienced, witnessed or heard of these detrimental phenomenona. Emergencies result due to uncertain disasters that threaten to ruin lives of human beings. Emergencies are never desired or planed by human beings, but occur unfortunately. Even if human beings do not plan or desire emergencies, they sometimes by mistake contribute to the occurrence of the demise within their respective societies. Emergencies due to human mistakes results from wars either civil or political, environmental pollution and setting of impractical policies destined at bettering security and food safety. Natural emergencies occur due to uncontrolled natural calamities like earthquakes, storms,