Monday, May 25, 2020

County of Allegheny v. ACLU Greater Pittsburgh Chapter (1989)

Background Information This case looked at the constitutionality of two holiday displays in downtown Pittsburgh, Pennsylvania. One was a creche standing on the grand staircase of the Allegheny County Courthouse, a very prominent position in the courthouse and readily visible by all who entered. The creche included figures of Joseph, Mary, Jesus, animals, shepherds, and an angel bearing a huge banner with the words Gloria in Excelsis Deo! (Glory to in the Highest) emblazoned upon it. Next to it was a sign stating This Display Donated by the Holy Name Society (a Catholic organization). The other display was a block away in a building jointly owned by both the city and the county. It was an 18-foot tall Hanukkah menorah donated by a group of Lubavitcher Hasidim (an ultra-orthodox branch of Judaism). With the menorah was a 45-foot tall Christmas tree, at the base of which was a sign stating Salute to Liberty. Some local residents, supported by the ACLU, filed suit claiming that both displays violated the . A Court of Appeals agreed and ruled that both displays violated of the First Amendment because they endorsed religion. Fast Facts: County of Allegheny v. ACLU of Greater Pittsburgh Chapter Case Argued: February 22, 1989Decision Issued:  July 2, 1989Petitioner: County of AlleghenyRespondent:   American Civil Liberties Union, Greater Pittsburgh ChapterKey Question: Did two public-sponsored holiday displays—one a nativity scene, the other a menorah—constitute state endorsement of religion which would be in violation of the Establishment Clause  of the First Amendment?Majority Decision: Justices Brennan, Marshall, Blackmun, Scalia, and KennedyDissenting: Justices Rehnquist, White, Stevens, and O’ConnorRuling: The location and messaging of the display determined whether or not it was in violation of the Establishment Clause. The prominent display of the crà ¨che with wording directly in praising the birth of Jesus sent a clear message that the county supported and promoted that religion. Due to its particular physical setting, the menorah display was deemed constitutionally legitimate. Court Decision Arguments were made on February 22, 1989. On July 3, 1989, the court ruled 5 to 4 (to strike) and 6 to 3 (to uphold). This was a deeply and unusually fragmented Court Decision, but in the final analysis the Court ruled that while the creche was unconstitutional, the menorah display was not. Although in the Court used the three-part Lemon test to allow a city in Rhode Island to display a creche as part of a holiday display, the same did not hold here because the Pittsburgh display was not used in conjunction with other secular, seasonal decorations. Lynch had established what came to be called the plastic reindeer rule of secular context which the creche failed. Due to this independence along with the prominent place which the creche occupied (thus signaling government endorsement), the display was determined by Justice Blackmun in his plurality opinion to have a specific religious purpose. The fact that the creche was created by a private organization did not eliminate the apparent endorsement by the government of the display. Moreover, the placement of the display in such a prominent position emphasized the message of supporting religion.The creche scene stood on the grand staircase of a courthouse alone. The Supreme Court said: ...the creche sits on the Grand Staircase, the main and most beautiful part of the building that is the seat of county government. No viewer could reasonably think that it occupies this location without the support and approval of the government.Thus, by permitting the display of the creche in this particular physical setting, the county sends an unmistakable message that it supports and promotes the Christian praise to God that is the creches religious message... The Establishment Clause does not limit only the religious content of the governments own communications. It also prohibits the governments support and promotion of religious communications by religious organizations. Unlike the creche, however, the menorah on display was not determined to have an exclusively religious message. The menorah was placed next to a Christmas tree and a sign saluting liberty which the Court found important. Instead of endorsing any religious group, this display with the menorah recognized the holidays as part of the same winter-holiday season. Thus, the display in its entirety did not appear to endorse or disapprove of any religion, and the menorah was permitted to remain. With regards to the menorah, the Supreme Court said: is not sufficiently likely that residents of Pittsburgh will perceive the combined display of the tree, the sign, and the menorah as an endorsement or disapproval ...of their individual religious choices. While an adjudication of the displays effect must taken into account the perspective of one who is neither Christian nor Jewish, as well as of those who adhere to either of these religions, ibid., the constitutionality of its effect must also be judged according to the standard of a reasonable observer. ...When measured against this standard, the menorah need not be excluded from this particular display.The Christmas tree alone in the Pittsburgh location does not endorse Christian belief; and, on the facts before us, the addition of the menorah cannot fairly be understood to result in the simultaneous endorsement of Christian and Jewish faiths. On the contrary, for purposes of the Establishment Clause, the citys overall display must be understood as conveying the citys secular recognition of different traditions for celebrating the winter-holiday season. This was a curious conclusion because the Chabad, the Hasidic sect which owned the menorah, celebrated Chanukah as a religious holiday and advocated the display of their menorah as part of their mission of proselytizing. Also, there was a clear record of lighting the menorah in religious ceremonies - but this was ignored by the Court because the ACLU failed to bring it up. It is also interesting that Blackmun went to some length to argue that the menorah should be interpreted in light of the tree rather than the other way around. No real justification is offered for this perspective, and it is interesting to wonder what the decision would have been had the menorah been larger than the tree, rather than the actual situation where the tree was the larger of the two. In a sharply worded dissent, Justice Kennedy denounced the Lemon test used to evaluate the religious displays and argued that ...any test which might invalidate longstanding traditions cannot be a proper reading of the [Establishment] Clause. In other words, tradition - even if it includes and support of sectarian religious messages - must trump evolving understandings of religious freedom. Justice OConnor, in her concurring opinion, responded: Justice Kennedy submits that the endorsement test is inconsistent with our precedents and traditions because, in his words, if it were applied without artificial exceptions for historical practice, it would invalidate many traditional practices recognizing the role of religion in our society.This criticism shortchanges both the endorsement test itself and my explanation of the reason why certain long standing government acknowledgments of religion do not, under that test, convey a message of endorsement. Practices such as legislative prayers or opening Court sessions with God save the United States and this honorable Court serve the secular purposes of solemnizing public occasions and expressing confidence in the future.These examples of ceremonial deism do not survive Establishment Clause scrutiny simply by virtue of their historical longevity alone. Historical acceptance of a practice does not in itself validate that practice under the Establishment Clause if the practice violates the values protected by that Clause, just as historical acceptance of racial or gender based discrimination does not immunize such practices from scrutiny under the Fourteenth Amendment. Justice Kennedys dissent also argued that prohibiting the government from celebrating Christmas as a religious holiday is, itself, a discrimination against Christians. In response to this, Blackmun wrote in the majority opinion that: Celebrating Christmas as a religious, as opposed to a secular, holiday, necessarily entails professing, proclaiming, or believing that Jesus of Nazareth, born in a manger in Bethlehem, is the Christ, the Messiah. If the government celebrates Christmas as a religious holiday (for example, by issuing an official proclamation saying: We rejoice in the glory of Christs birth!), it means that the government really is declaring Jesus to be the Messiah, a specifically Christian belief.In contrast, confining the governments own celebration of Christmas to the holidays secular aspects does not favor the religious beliefs of non-Christians over those of Christians. Rather, it simply permits the government to acknowledge the holiday without expressing an allegiance to Christian beliefs, an allegiance that would truly favor Christians over non-Christians. To be sure, some Christians may wish to see the government proclaim its allegiance to Christianity in a religious celebration of Christmas, bu t the Constitution does not permit the gratification of that desire, which would contradict the the logic of secular liberty it is the purpose of the Establishment Clause to protect. Significance Although it seemed to do otherwise, this decision basically permitted the existence of competing religious symbols, conveying a message of accommodation of religious plurality. While a single symbol standing alone might be unconstitutional, its inclusion with other secular/seasonal decorations may offset an apparent endorsement of a religious message. As a result, communities which desire holiday decorations must now create a display that does not send the message of endorsing a particular religion to the exclusion of others. Displays must contain a variety of symbols and be inclusive of differing perspectives. Perhaps equally important for future cases, however, was the fact that the four dissenters in Allegheny County would have upheld both the creche and menorah displays under a more relaxed, deferential standard. This position has gained a great deal of ground over the years following this decision. In addition, Kennedys Orwellian position that a failure to celebrate Christmas as a Christian holiday qualifies as discrimination against Christians has also become popular - it is, effectively, the logical conclusion of the accommodationist position that an absence of government support for religion is the same as government hostility towards religion. Naturally, such discrimination is only relevant when it comes to Christianity; the government fails to celebrate Ramadan as a religious holiday, but people who agree with Kennedys dissent are entirely unconcerned by that because Muslims are a minority.

Wednesday, May 6, 2020

Homophobia Essay - 1324 Words

Homophobia Through the years it would be delightful to believe that society has gotten more accepting of minorities. While in many ways this is true, it is also a false statement as well. The United States has gone through leaps and bounds over the last century. Women were the first to win their rights, and after that African Americans broke through the barriers of oppression. Since both of those movements only took a good hundred years to happen, how long will it be before the United States accepts gays? Gays have rights, and are not faced with the same challenges as women and blacks were, but they are not being treated as equals. There are thousands more homosexual assaults than any other minority. Gays†¦show more content†¦Many homophobes can trace their fear of homosexuality to their defensiveness about their own homosexual tendencies. This theory is one that has been around for some time, since Freuds time actually. Freud believed that heterosexual men who fear homo sexual men do so because they defend against their own feelings for men( Goleman 3). Though old, this theory is still the diagnosis of many present homophobes. Many men are frightened by the thought that they mat have a gay neighbor, and this fear is shared by the children. About 75% of high school kids say they would not like to have a gay neighbor(Goleman 2). Not much has changed, and nothing will continue to change as long as people continue to fear homosexuality. Love the sinner, hate the sin.(Bible) This is what should be taught to the youth, instead the Bible is used as a weapon against gays. Peoples minds, once they are made, are extremely difficult to change. Many people are set in their beliefs, and a common belief is that gays are evil. The Bible may say that homosexual relations are wrong, but never once is it preached in the holy book to hate another person. Many homophobes have never even known a gay person, and most if not all have never had a gay friend. Therefor, there entire hatred for gays is based on the grounds of hearsay and whatever society has to offer. Society offers very little positiveShow MoreRelatedHomophobia in American Beauty803 Words   |  4 PagesI watched the movie American Beauty a couple of days ago and saw how homophobia might be a sign that the homophobic might be a homosexual. So I though I’d write about it. American Beauty centers on the last year of Lester Burnham’s life. Lester Burnham, played by Kevin Spacey, is married to Carolyn Burnham, played by Annette Betting, and their marriage is picture perfect on the outside , but the perfection is only superficially. Their marriage is based on projecting one image- a picture perfect suburbiaRead MoreHow Has Homophobia Become a Witch Hunt? Essay1092 Words   |  5 PagesAccording to Merriam-Webster’s Dictionary, homophobia is the irrational fear of, aversion to, or discrimination against homosexuality or homosexuals. Much like a witch hunt, homophobia targets and seeks out individuals, gay or straight, and persecutes them based on ignorance, and further more if one cannot provide solid proof of his or her innocence. (Hughes) It is the fuel behind many hate crimes and discrimination. Some claim that homosexuality is a disease. If this statement is true, couldn’tRead MoreHomophobia. A Word That Has Been Thrown Around For A While,1464 Words   |  6 PagesHomophobia. A word that has been thrown around for a while, and yet there is no exact meaning for it. According to Wikipedia, an average website used or seen by many people, â€Å"homopho bia encompasses a range of negative attitudes and feelings toward homosexuality or people who are identified or perceived as being lesbian, gay, bisexual or transgender (LGBT).†, and yet to Merriam-Webster, a highly accredited online dictionary website, homophobia is the â€Å"irrational fear of, aversion to, or discriminationRead MoreHomophobia And Discrimination864 Words   |  4 Pagesto help understand social deviance in sexual orientation. Therefore, understanding the link between homophobia and the gender role conflict in connection to other cultural spheres, which can be significant in prevention and intervention of homophobia attitudes and behaviors. STATEMENT OF THE PROBLEM What can we do as a community to reduce the stigma of homophobia? In the current society, homophobia manifests itself in many ways which include: pseudo- liberalisms putting up with the homosexualsRead MoreAnalysis Of At The Abbey Theater By Rory O Neill1104 Words   |  5 PagesAs a black man, I am very aware of racism and how it operates whether institutionally, internally or personally mediated. As a gay man, something I am still trying to deconstruct, I have been oblivious, perhaps intentionally, to my internalized homophobia. This dissonance in self-awareness is partially due to the fact that I knew I was black from early childhood but did not realize I was gay until sixth grade and did not begin to even accept it until twelfth. Many people compare the strugglesRead MoreGetting Away with Murder Aaron1464 Words   |  6 Pageswill have an extreme and uncontrollably violent reaction when confronted with a homosexual proposition (Stryker 2). The homosexual panic defense-based on the premise that internal homophobia justifies cold-blooded murder-is one of the sad symptoms indicative of the homophobia that exists in American society today. Homophobia is one of the few prejudices that is still very visible in modern society. Only recently have gay rights become a topic of national concern. Thirty years ago, police raids on gayRead MoreThe Reasons behind Homosexual Discrimination1214 Words   |  5 Pagescreating homophobic individuals and causing discrimination against homosexuals. Clearly, not all religions, or more specifically churches, preach homophobic messages, however, religion as an institution, in general, has played a large role in fueling homophobia in society. Children are growing up learning that homosexuals are abominations whom deserve to rot in hell for their sins and that gay people are inferior to straight people. This infecting of the mind with distorted and false information is anRead MoreEssay On Social Injustice1097 Words   |  5 Pagesrecognize that this problem is generated by us and that it comes in different forms. Injustice in our social life exists because we socially promote it. It is most apparent in our society through three crucial injustices: discrimination, inequality and homophobia. Discrimination is an injustice in our society that we socially foster. It is unequal treatment towards others based on their race, ethnicity and gender. This injustice is reflected in our society through acts of unfairness and different behaviorsRead MoreLgbt Individuals Access And Experiences With Their Identity1490 Words   |  6 Pageshigher levels of psychological distress (Fredriksen-Goldsen et al, 2014). Hash Roger’s (2013) stated, Many older LGBT adults feel vulnerable in their neighborhoods; do not feel part of the gay community; experience the ramifications of ageism and homophobia; fear continued poor treatment as they age; and have strong, painful memories of and residual trauma from being criminalized, stigmatized, and terrified because of their sexual identity. Consequently, many older LGBT adults fear coming out and areRead MorePlaying A Sport Is Tough Enough As It Is, Things Such As1218 Words   |  5 Pagesathletes have even seen great careers. Fans and organizations have welcomed homosexual athletes onto teams, further proving that being a homosexual and playing a sport does not matter, and should not matter. Naturally, with gays in sports comes homophobia and homophobic people. A study by the Australian Sports Commission called â€Å"Out on the Fields† published in 2010 studied 9,500 homosexual athletes from the United States, New Zealand, Ireland, the United kingdom and Australia. Out of these countries

Tuesday, May 5, 2020

A Pact to Overcome Challenges free essay sample

Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all ( Dale Carnegie). There have been many people who have accomplished things in their life when there seemed to be no hope. In We Beat the Street, Drs. Davis, Hunt and Jenkins did everything they could to stay out of trouble, and stay in school. The three young boys wanted to make something of them-selves. They had made a pact to make it out of the hood, and go to college to become doctors. Although, some may argue otherwise, an individual’s community, whether it be their friends or family, can make a huge impact on the success one might have. These three young men had to overcome many challenges to become doctors. Sampson Davis had to overcome many challenges growing up. He had to learn to act tough in his neighborhood due to all the drug dealers and the violence that went on. As part of a defense mechanism and survival he had to learn such things. He learned them at a young age, but learning these things still made It hard to tell his friends that he didnt want anything to do with drugs.For example, on one of his birthdays, his friends thought It would be a good idea to get drunk and smoke cocaine. However, Sampson told his friends that he wasnt into doing that stuff and only a few minutes later his friends were high enough to where they didnt even realize that Sampson had left. Sampson had to learn to tell his friends no, but also at the same time try to fit in. He liked to play sports and he would hang out with his friends but wouldnt touch the drugs unlike his friends. Most of the kids he went to school with thought getting good grades In school Isnt a cool thing to do.Sampson would get Ass and Bis and If by chance a friend seen an A on one of his paper he would tell them he cheated so he wouldnt get teased. However, Sampson liked getting good grades and he enjoyed school. He always made honor roll and with such good grades his mother had him put in a better school. Her inspiration helped me to stay focused on accomplishing my goals (27). If It wasnt for some of the teachers and particular friends whom helped Sampson stay focused In school, he probably wouldnt have done as well as he had. Once In college Carla made sure Sampson he did his best and was Like mother usuries to him whenever he needed to be told straiten his act up. Furthermore, he probably wouldnt have been so driven to overcome all the challenges that were thrown at him while he was growing up. George Jenkins liked school from a young age, even though many of his friends didnt like school. Deep inside, I knew I could accomplish anything If given the chance (77). He went to a school that was known as a newer Inner-city school. He had teachers who gave him hope and told him anything is possible.Growing up in Newark wasnt easy for him, since his brother and all of his rinds were into drugs and trouble. His community, such as his brother and friends thought that school was for losers as he grew up. When George had to get braces, he became inspired to be a dentist. He was especially intrigued by all the instruments in the dental office, thus feeding his inspiration. From this inspiration, he knew that his was to work In a dentists office. He worked hard to accomplish his goals and dreams, of his friends did try to become a rapper but due the diversity in the community he gave it up. In accomplishing his goals and conquering his dreams he was able to overcome the challenges that were thrown at him in his adolescent years up. Rammer Hunt was always finding himself in trouble from the time he was little all the way up until he was in medical school. Rammer was almost kicked out of college because he hurt another student while he had his family visiting. It made him realize that fighting with his fist wasnt worth it anymore. It may not be the actions one person actually does, but rather at times it is simply the company in which he keeps.Unfortunately, Rammer didnt have a whole lot of options when it came to picking his many or community. People often say you can pick your friends, but you cant pick your family (57). Through this community in which he had, trouble kept finding him, even if he was attempting to stay away from it. Rammer was an active kid growing up, and he learned that solving problems with his fist was the way things were done on the streets. However, as he grew older and wiser he learned that his way is not how the rest of society reacted. Thus, he had to teach himself that fighting isnt the way to go.Still finding himself in trouble, he had to find his own ways out. With the help of his friends and family, he was able to learn some of the ways in which he could do this. Once he was able to hinder trouble from discovering him, he was able to become successful and overcome all of his challenges that had been put in his way as he grew up. Unlike the three doctors, I didnt have to overcome as many challenges as they did. I grew up with family and a lot of friends by my side, whom wanted to see me become successful in life. I had many teachers who inspired and taught me I could be anything I set my mind to.My parents were also there to instill in me to never give up on school. No matter what, their persistence always pushed me when I felt like giving up, or when I felt that I couldnt do school anymore. She inspired me, encouraged me, and motivated me. I was taught by my parents and a wonderful teacher to Dont be afraid to dream big. Dream yourself successful. No one aims to become a failure (133). Unfortunately, not everyone in this world has someone in their lives, which are persistent enough, to encourage individuals to pursue their dreams regardless of the hardships. I am lucky enough to have several pursuers in my life.

Sunday, April 12, 2020

My Proudest Accomplishment free essay sample

Of all the students in my entire high school, there are only ten that are Christians in the Recovery, one of which is me. Each of us are in separate grades, classes, and cliques, and until a year ago, we hardly knew each other. My proudest accomplishment is uniting together this cluster of Christians. Around the beginning of my junior year, I was inspired to initiate a team of Recovery Christians to spread the gospel on my school campus. Immediately, I set about contacting each of them. I scheduled meetings in which we would all meet in the band room fifteen minutes before class to have prayer revival, to which friends were always invited. For the rest of the year, I remained the sole facilitator of these meetings. This soon became a weekly event, and it produced our way of being living testimonies of Jesus and preaching the gospel at school. We will write a custom essay sample on My Proudest Accomplishment or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page But sometimes, our proudest achievements can also become our worst nightmares. There is a strange tendency in our nature to bury in our hearts those intangible things which it holds to be most dear. Whether it be due to the increasing materialism or liberal thinking in society, we often feel that our most sacred beliefs would be belittled in the open air, and no one is above the fear of having their core beliefs shattered. We were all afraid of what dark, hurtful ideas might be lurking in others minds. For many of us, the need to fit in was of utmost importance, which explains why most were too shy to speak up or even make an appearance at the morning revivals in the beginning of the year. Indeed, my faith was challenged by atheists as well as other Christians, but I was also challenged from within my group as well. I was one of only three girls in the team, and my awkward position as the matriarch required me to toughen up against its more sexist members. The drive to survive cause d some to turn against me. Sometimes it felt as though the whole world turned its back on me. I lied. My proudest accomplishment is not uniting together this team of Christians, neither is it the fact that I adhered to my beliefs and never gave up. It is not the fact that by the end of the year, we had a weekly 100% attendance rate as well as two new members. It is not the fact that each person in the team has changed in some way for the better, whether they became more supportive of me as well as each other or became more devoted to the Lords move. It is not the knowledge that I may have implemented an indefinite change in each of their futures. Neither is it the fact that I also saw change in myself, from being a quiet push-over to being a dedicated leader. My proudest accomplishment is that I just got up and did it. I cannot say that I did not care for what others thought of me, because I did, and it scared me. But I refused to let that make a difference to me. I just got up and did what I had to do, and that makes all the difference in the world.

Tuesday, March 10, 2020

The best blogs every HR professional needs to ready

The best blogs every HR professional needs to ready Things are changing all the time in the HR world, so if you’re looking for ways to keep current, you can’t go wrong with blogs. But which one? We have you covered, no matter what avenue you want to explore. Here are some of the best, industry-leading blogs that can help keep you in the loop.The HR CapitalistWritten by Kris Dunn, a longtime HR executive with a passion for efficiency, The HR Capitalist focuses on ways to make your work more streamlined and informed. Highlights include everyday tips, interviews with essential pros, book reviews, and thoughtful essays on current trends. Bonus blog: Dunn also runs Fistful of Talent, which features diverse voices writing about trends and news from recruiting and talent management.PandologicBy putting the gamut of HR topics in one place (like recruiting, recruitment marketing, strategy, data and analytics, advertising, and tech trends), Pandologic gives you a checkpoint for all that’s new and developing in your professi onal world. With its focus on fast-moving trends and future development, this blog is geared toward the professional looking to make- or maintain- forward progress in their organization.Ask a ManagerWho doesn’t love a good advice column? Ask a Manager brings Dear Abby into the HR realm, giving insightful advice on real-life issues faced by professionals in the field. The advice here comes from Alison Green, a longtime management and human resources professional. Green’s philosophy is based on practicality and productivity, using communication to solve problems before they become insurmountable or, worse, career-blockers.The Buzz on HRIn The Buzz on HR, human resources manager Sarah Morgan (who has more than 20 years of experience in the trenches) brings her unique insights to leadership and organizational management. If you’re looking for a daily hit of short trend pieces and breaking news, this may not be the place; but if you want thoughtful, perceptive essays on the experiences and challenges facing the busy HR professional, this one is a great blog to add to your rotation.hbspt.cta.load(2785852, '9e52c197-5b5b-45e6-af34-d56403f973c5', {});HR BartenderWhen happy hour feels too far away (when it’s, say, at 10 a.m. on a Tuesday), you can still get the experience of chatting with a friendly voice who understands that HR is a lifestyle (not just a day job) at HR Bartender. HR professional-turned-consultant Sharlyn Lauby gets that the HR world isn’t just recruitment and data- it’s an integral part of a living, breathing workplace, with human interests and concerns. HR Bartender uses a light, practical approach to the issues facing HR pros.HR ExaminerIf you’re looking for insight into the technology that’s shaping the HR world more and more every day, then HR Examiner can help you geek out to your heart’s content. It’s all about the intersection of technology, analytics, and hands-on HR work. T he blog includes in-depth analysis of trends and products, as well as weekly interviews, newsletters, and podcasts to keep you up-to-the-minute on all the latest tech trends.The Undercover RecruiterUndercover Recruiter is a bit different from the rest of the pack because it brings HR-themed content for several different audiences: the employer, the recruiter, and the job seeker. The blog features a diverse array of writers and topics, covering industry trends, tips for strategy and best practices, and news on the latest trends that affect hiring from all angles.WorkologyWorkology is great because it tackles topics meant for HR pros at every level: newbie, midlevel, management, executive, etc. With more than 100 writers providing news and insight into trends and the HR experience, the blog supports the human resources lifer at every stage of their career. The platform also has extensive social media and podcast content, as well as a weekly newsletter to keep you up on all the news yo u need to know.The best HR blogs are ones that not only inform, but also show how vibrant and diverse the HR community is. Each of these is a great resource that can help you grow and thrive in your organization and find your tribe while you learn everything you need to know.

Sunday, February 23, 2020

Marketing communications Master Assignment Example | Topics and Well Written Essays - 2500 words

Marketing communications Master - Assignment Example Smith and Nephew is a one of the famous names in health care services. They are proven leaders having three main business units located across the globe offering specialized services in the orthopaedic ,endoscopy and advanced wound management and Reconstruction and trauma. Together as a single business unit, Smith and Nephew offer around 1000 different product ranges. Smith and Nephew is considered as powerful leader in advanced wound management and arthroscopy. Smith and Nephew operate in 32 countries across the globe with the turnover of $3.8 billion pertaining to annual sales. For many decades, Smith & Nephew has produced many advanced devices for all the health care professionals with the help of a premium technology which helps the hospital staff and other surgeons to provide a quick and economical treatment. The advantage of Smith and Nephew is the effective use of ageing demographics and increasing the life span of patients with the ability on technology .Technical equipment helps in rapid recovery from surgery and also to improve the mobility for effective health care design. Objective The objective of the marketing report is to run a communication campaign for Smith and Nephew regarding the announcement of the computer assisted surgery development agreement between Smith and Nephew orthopaedic and Brain Lab. The objectives of the communication planning will be Informing the customer on the latest computer assisted surgery Reminding the customer on the communications campaign Finally persuading the customer to view a demo or lecture on the technical advantages of the computer assisted surgery. The schematic diagram of a communication campaign given below also validates our choice of objectives Source:" Marketing Principles and Perspectives",Bearden,Ingram ,Chapter 16,page 5,,5th edition ,TataMc grw hill publication Steps involved in planning a communication campaign Source : ICFAI Management Journal First step is to identify the target audience If there is more number of target audiences, then we have to prioritize the order which is important for sustainability. Objectives framed for the communication campaign Selection of various messages and rechecks if there is more avenue or scope for the message communication. Choice of media Production of media materials like tapes, ribbon etc .Promotional kits should be used in media materials Formulation of Strategy plan and implementation of the same Evaluation to test the effectiveness of implementation of strategy focused. Analyze and decide on the communication strategies for future benefits. Next step will be design an effective work plan for communication process .The work plan strategy involved allocation of practical resources to facilitate the communications campaign It is important to devise work plan on the basis of the communica